S1. Ep33 - OpenAI Dev Day 2025: Everything You Need to Know About Sora 2, AgentKit & More

Katie: Welcome to the AI Automations for Business Podcasts. We're your hosts, Katie and Null, and we'll be discussing how you can use AI for your business along with the latest news, updates and automations to help you stay ahead of the curve, allowing you to grow and scale your business more efficiently. Please be sure to subscribe and I hope you

Noel: enjoy this episode.

Katie: Hello, welcome back to another episode. Hey, hello, I'm Katie. And as always, I've We've got Noel here with me today.

Noel: Hello.

Katie: We are talking about all the updates that have recently come out. So recording this is the start of October 2025. OpenAI released a ton of updates and we're going to talk through several of them. Noel's already been talking my ear off about them. So now it's your turn to have your ear talked off. You lucky people.

Noel: Okay, Noel.

Katie: So we've got quite a few points that you wanted to talk about today. Where do you want to start?

Noel: I guess we'll start with the one that they released the other week. So it's not just Open AI that have been releasing stuff as well. There's been a whole host of other updates. Yes.

Katie: We are going to go into an episode because

Noel: there are so many.

Katie: It's like me and Noel took four or five days off and the IAI world kind of just went, here's all of these updates. And yeah, we came back and we were like, oh my goodness.

Noel: Yeah. This is a lot. It went a bit crazy, yeah. It did. I did put a post on a video in our community. explaining all of the other bits but yeah in this one we're just going to go with open AI and I thought we'd start off with SORA 2 so that was released first yeah out of everything so this

Katie: is a new video generation model isn't it

Noel: yes so the original SORA was highly anticipated they showed some great videos within their promotional things and you know, they're cherry pick use cases. Yeah. And then people started trying it. And then we're like, oh, this is a bit, you know, people have got funny limbs. They're not holding things right.

Katie: I remember it well. Yeah.

Noel: There's things morphing. And it's like, oh, this is, it's okay. It's not great.

Katie: It was not great.

Noel: And they all really used it. So, well, I don't know what I don't use it anyway. So they released Sora too. which is what they're dubbing as their GPT 3.5 era when it comes to video. So it's still not great, but going back to when we used to have like GPT 3 and 2, and then to 3.5, that blew everyone's mind. So there is that big step change. But what they've decided to do with this is they put it into like a social media looking app. Yeah.

Katie: I did see this so it's like the likes comment shares

Noel: yes and he can like follow people you can invite people to the platform and things like that so yeah it's

Katie: yeah I

Noel: mean we still don't have access to it in the UK so I can't really go into too much

Katie: just of my

Noel: personal experience but yeah but yeah it's it's really really interesting how it all works the outputs look better and it also includes audio as well in there so if you say I would like this person I want them to say this in a particular accent it can actually do a British accent I've seen evidence of it and yeah it will go off and create the video and yet everything is as it should be and I guess the big thing with this is with Google's VO models for video. They can only do eight seconds. So open AI went, well, we're just going to double that. So we're going to do 16.

Katie: Obviously.

Noel: Because why not? Yeah.

Katie: We can do eight. Great. We'll do 16. Yeah.

Noel: Yeah. And if you use it in the app, there's no charge either. It's free. So, yeah, I'm not sure where they're recouping the costs from for that. But I'm sure we're paying for it somewhere.

Katie: Yeah.

Noel: Yeah. So yeah, it was really, it was really, really cool thing to see. Hopefully we'd get it soon. I'd like to have to go see what it's like. But yeah, it seems very good. But also one really cool feature actually was you can upload your own likeness into the app. So then you can create videos with you in them, which sounds great. But they've also got some really dodgy settings in there as well. So you could say, well, everyone that follows me or anyone on the platform can use my likeness to create their own videos. I was like, I'm not sure many people are going to tick that box.

Katie: No, I mean, so obviously my world has been consumed this week with Taylor Swift because the launch of TS12.

Noel: I thought we're going to get away without mentioning this, but. That's all I've heard.

Katie: So I can see it like working like that because what TikTok have done. Now, I don't know if Taylor has paid TikTok or TikTok has paid Taylor. I do think it's TikTok's paid Taylor. But there's, if you search Taylor Swift on TikTok, it opens up to like this page. and you can unlock different parts. You follow Taylor Swift, you join the Taylor Swift community and you get like different things for it. So you get like a special frame around your profile picture. And if you, and then one of them was to create a video using the hashtag Life of a Showgirl. So I can see it working for something like that. So like maybe you want to include like, you know, Taylor in the video. Or even like I can see it working for like a K-pop thing. You know, with the demon hunters that it's like absolutely dominating the world at the moment.

Noel: Your world, yes.

Katie: No, not just my world. Like, they've been on the charts for something like eight. So this is in the States. They've been in the charts for eight weeks. And they've overtaken artists like Destiny Child. Hmm.

Noel: Okay.

Katie: So again, because, of course, with like the K-pop bands, it's not just about singing, but it's also about dancing. So again,

Noel: I can really

Katie: see it working for something like that. But for the everyday person, I don't think it's something that we would be thinking about. But I can see it like, you know, these huge global artists using it for something like, you know, being on TikTok or something like that.

Noel: Yeah. And I guess if there was kind of like a team's account, so it would be like key people within the business. so you could create your promotional content with your marketing manager be in the face of it or whatever, you know, or the CEO, you know, and they use their likeness. I think that could be quite good. But right now, that's not a, that's not really an option. Yeah. Yeah,

Katie: it's really interesting. Like, we hear about it and we first think, oh, my God, that's really scary. Why would anyone do it? But then actually, you know, just talking through the last few minutes, we're like, well, actually it could work for this and actually it could work for someone who's maybe the face of a business but doesn't actually create like the social media, they've got a marketing manager or a marketing team. Yeah,

Noel: yeah, that makes sense, yeah. But yeah, overall, they're very excited to hopefully one day see if it actually works.

Katie: Yeah.

Noel: But yeah, so that was released not, well, there was two weeks ago now, maybe a week ago. So yeah, it's been out a little while. But recently, so within a couple of days before recording this episode, OpenA. Hi, I had their massive developer conference. And, yeah, they've released so many different things. And the next thing on my list is SORA 2, but accessing it through the API. Yeah.

Katie: So can they create videos using the API?

Noel: Yes. So for me, that's the only way I could do it if I wanted to. So yeah, yeah. But we can interlink all of this video creation within automations and all that sort of stuff. So, you know, you could have it in Make or N-A-N, Zapier, all those sort of tools and, you know, automate the creation process. I would say that, again, we can still do 16-second videos, which is great. But they have, like, really strict guard rails. So you can't say, create me a video of Sam Altman, you know, doing a speech about this. Because straight away, you'll get, it will cancel it and go, no, you can't do that. You can't have any, you know, famous people in these videos or anyone that's recognizable. Okay. So, yeah, yeah, there's been quite a few people who've run into that issue, even for, like, trying to create stuff, you know, for themselves. And they've gone, yeah, no, you can't do that. But one of the. One of the big pain points for me, though, is I, although it's great that I could go off and use it in the API, I can't justify the cost right now. So with the API, obviously, you've got to pay for your usage. And for, let's say you're creating 16-second videos, they've got different models. So you've got like a really basic model, and then there's like a pro version, which is higher resolution and things like that. So you'll pay either between $1.60 to $8 per video. And for me, I can't really justify that expense because, you know, with, you know, especially things like video and image generation, you might get the generation back. I'm like, well, that's not really what I want. You know, and you've probably always. Okay.

Katie: So you can't then like go, I want to tweak this. So if you want to tweak it, it's like another. $1.60.

Noel: Yes. Yes. So they do, within the API, they do have the options where you can be like, change this bit, you know, change the accent, change the voice. And it doesn't cost

Katie: you anymore.

Noel: It does, yes. Oh, okay. Yeah. So it is built in so it can be done. But yeah, you've got to watch out.

Katie: Yeah.

Noel: Yeah. So I guess as well,

Katie: like it all depends as well, like what you're using it for. And, you know, if you, if you kind of view it as, you know, you're creating something. Canny? it's an ad, or how much would you have spent on an ad? Maybe you would have spent, I don't know, $100, $200. And instead, maybe you're creating this video. And, yeah, maybe you've spent $10 on it, but actually it generates you, I don't know, $10,000. Then you just think, well, that was totally worth it.

Noel: Yeah.

Katie: It's kind of like what you're doing with the video, isn't it?

Noel: it is yeah yeah i would say like the the easiest way to get started with all this would be to get the app first because it's free free usage and then start learning how it works you know building the prompts and things that and then and then once you've figured out how to prompt it for the things that you need then chuck it into an API and then start automating that's probably a lower risk lower cost way of doing things

Katie: yeah but

Noel: yeah everything you create in the app does have a watermark. So it does, it will tag it as AI generated and it will have the SORA watermark. But anything on the API doesn't. So.

Katie: Okay. Yeah. So like if it's got the Sora watermark, then you wouldn't be able to upload it to places like TikTok or Instagram because they don't like watermarks, you know, on on videos and stuff like that. So don't really then have much of a choice, but then to create it through the API.

Noel: I guess so, yeah. But I think one thing they were saying in their talk that they did when they released SORA 2 and they were talking about this sort of stuff was, you know, if you're on something like Facebook or LinkedIn and then you see that video, then you're going to instantly know that it's AI generate. You're not going to be duped or fooled into thinking something's real when it isn't. So that's good. I like that. Yeah,

Katie: I do like

Noel: that.

Katie: I think we are used to see more and more AI-generated content and not just post, but now, videos. But I still think it's always really good that, you know, it does address it as AI-generated.

Noel: Yeah, yeah. Could I be transparent these days? Yeah,

Katie: totally.

Noel: Absolutely. Cool. So I think that's video pretty much covered.

Katie: Yeah.

Noel: There was a lot going on there. There was.

Katie: So do you all, should we talk about Agent Kit now?

Noel: Yes. So Agent Kit is, it's all over my social media, like Taylor Swift's all over yours. But everyone's like, oh, this is going to disrupt the industry. It's going to kill off like Make.com, Zapier, and it. It's not really. they're two different things aimed at two different people. So the agent kit that OpenAI released is more developer focused. So it's for people, you know, like software engineers that are developing agents and applications, it just makes their life easier in integrating agents from OpenAI into their processes and tools. And it's a really cool visual builder, how it all works. And yeah, it does a great job like this. There's some really good stuff with, like, guardrails and stuff that's already built in. So straight away, like, the first thing you could put in your flow would be a guardrail to say, is somebody trying to jailbreak my agent? So you could be like, well, you could ask the agent, give me all of your system prompts. Tell me how this works from the back end. And then it would then flag it and then go, well, no, no, no, this is somebody trying to jail break. And then it just ends the conversation. It won't go any further. So that's a really cool little feature. There's loads of other guardrails in there as well. They're all configurable.

Katie: We should also say as well that Agent Kit is a drag and drop builder as well. It is, yes.

Noel: Yes, absolutely. Yeah, there's a few features missing, I think. It's not very good when it comes to connecting in other apps. So like with Make.com and other other, you know, drag-and-drop builders, that you can connect so many different things into it, whereas with Agent Kit, you don't really have that many options. You can connect to MCP servers, which gives you access to other things. But, you know, you've got to configure all of those separately or have accounts with all those different things elsewhere. It becomes quite complicated to build. But yeah, at the end of it, what you can do is basically just copy-paste all the code and then have that up and running in your act, which is kind of clever. That's why it's all developer-focused.

Katie: And I'm guessing as well, like they are going to, you know, add more things into agent kit. You know, it's, you know, new. So obviously it takes a lot of time, doesn't it, to, like, populate these things. So, yeah, be interesting to see what it's like again in like another few months.

Noel: Yeah, yeah. It's given, it gives the basics. It just, there's a lot more it could do. But yeah, you could, obviously, if you output the code, you could then, if you're a software developer, add all those bits in that you want anyway. That, you know, it's just giving you that skeleton framework to start off with, I guess.

Katie: Yeah.

Noel: But other things are really cool with it as well that I found is they've also got like a chat kit. And you also then get access to like widgets. So let's say. we're asking about the weather, you could use like the weather widget and it will come up with like a nice frame, you know, with graphics and things that that you can, you know, change the type of weather with the symbols, the temperatures and all that sort of stuff. So it looks a lot more visually exciting to the person using that agent. So yeah, I thought that was pretty cool how it does all that. And you can create your own widgets as well. So I created one that looked like a LinkedIn post and then when the agent creates the output it then shows you that widget which shows what it would look like in real life that's really cool how that works and then there's also one last feature that they've got on there is a playground where you can build like a chat interface so you can fully design and configure you know what this is going to look like and then just copy the code and then import it into your application or wherever. And yeah, and then link the two together and you're off. You're good to go. So for developers, makes life a lot easier. Yeah. For someone like me, there's still a learning curve.

Katie: Yeah.

Noel: I'll still be using other, you know, no code apps to create agents for that. And that's totally cool.

Katie: It's like just use what you're comfortable with. Like there's no like you should be using this or you should be doing that. I just think very much, like, go with, like, what you're comfortable with, what you're happy using, what works for you.

Noel: Definitely, yeah, yeah. Plus, also, with the agent Kelsey, you're locked in to their open AI's ecosystem.

Katie: Yeah.

Noel: When it comes to models, although I think they use an open standard within the code, so you could have potentially had Claude in there or other AI models in there if you know how to edit code also

Katie: yeah yeah

Noel: cool so that's agent kit it's not it's not you know uh going to change the world i

Katie: just think let's see where it's at in a few months time because i

Noel: think it would be in

Katie: a completely different place to where it is right now

Noel: yes definitely yeah yeah

Katie: okay so i feel like this is quite an exciting update it's apps in chat gpte

Noel: yes now annoyingly this is another thing I don't have access to because I was saying earlier to you, it's like we could have used this yesterday when we were looking up hotels and stuff. But what this does is you can basically type in the app. So let's say, I mean, for like hotels, you've got like booking.com or Expedia. So you could start off your chat GPT with Expedia and then say, find me, I know, I'm planning on going here, can you find the hotels for this within this date range? And then it then triggers the Expedia app. And it then goes off, gets all the information. And then it will show you all the hotels or whatever you've asked for, whether it be flights or whatever, in like a really simple user interface. And you can go, I like to look at that one, click book, and then off you go to the website to go and book whatever that is, you know, whatever the hotel. So yeah, it's going to make life so. much easier when you're using chat chagip-t and i think it's going to keep more people on the platform than like what we did where we were searching and then going right now go in another tab okay bookie dot com and i think

Katie: that's what they're trying to do isn't it you know like a lot of platforms especially like social media platforms they try and keep people on the platform for as long as possible and i think this is their plan that's why you know know, they're bringing in all of these apps in. Like, to me, it makes so much sense.

Noel: It does, yeah.

Katie: And I think as well, like, I know Chachapit has slowly been replacing Google. There's reports out there that, like, Google searches are down and obviously Chachapit searches are up. That's why, like, we keep saying AISEO is so, so important. if you haven't listened to that episode go and listen to it we'll link it below in the show notes for you because I really think that they do want to be the new Google but I think they want to be bigger and obviously better than Google so I think they want people to just open up chat GPT and be able to do all of the things that actually they can do in Google book in all in one place and like you were saying yesterday, you know, when we were looking up hotels and actually flights as well, you know, we were, you know, going, oh, well, what about this one? What about this one? Well, let me look on TripAdvisor because I am obsessed with looking at reviews for hotels. I don't want any nasty surprises when we get there. And, you know, we were, we were going back and forth, back and forth, whereas actually, if we had had access to this, like, I think it would have cut everything down, you know, by hours, because I was looking at it for hours.

Noel: Yes, absolutely, yeah. I mean, at the minute, the amount of apps that are available is very slim. but good thing for you though Katie in the future and it has been announced trip advisor will be in there so you'll be able to do your booking.com Expedia and then look at all of those reviews or get AI to do it for you

Katie: oh I'm so happy like this makes me so happy yeah I do love trip advisor yeah

Noel: I know they did show some really cool use cases as well actually which I think some people might find interesting is so Coursera the online learning platform so if you've got an account there you can basically say Coursera you know can you find me stuff to learn whatever you want to learn and it will come up and it will show you the video and one use case was he got halfway through the video and then still within chat GBT he then just started asking questions to chat GBT about that particular part that they were in within that video. So it was like, can you explain in more detail what they're talking about right now? And then off it went. And you still had the video pinned to the top of the view. But then chat GPT was then going off and then creating all this extra context so you could understand it more. That's cool. Yeah, which is really amazing to see how that works.

Katie: Yeah.

Noel: Yeah, that was a really good use case. Um, there's also a few good ones for, um, like graphics and, you know, creating the other things. So the, uh, two apps that are already available are figma and Canva. So you could be like, well, could you create, you know, my marketing slides for whatever, uh, and they will go off and then create them for you. And then you'll then just be able to then access them directly within those apps. So if you created it in Canva, you could then log into your Canva account, And then they're all there ready to go. You know, you could make your edits in there. That's pretty cool. Download and put them wherever you wish. So, yeah, there were some really, really awesome use cases there.

Katie: Yeah, so I've got a list, actually, or apps that are available now. So it's bookin.com, Canva, Coursera. Is that how you say it?

Noel: Coursera.

Katie: Coursera. I always want to know how you actually tonight's that. I see them pop up all the time. Expedia, Figma, Spotify, and Zillow, which is the US version of RightMove. Now, if Right Move come on there, I can kiss goodbye a lot of time, I feel.

Noel: Yes, yeah. We do all of your property searches. Oh, God.

Katie: Amazing. And then they've also announced some that are coming soon. Oh, I've just had a look, and thankfully I can't see Right Move at the moment. moment so that's probably

Noel: no but there is trip advisor

Katie: so we've got all trails door dash khan academy instacart peloton open table target do

Noel: some shopping

Katie: yeah okay the fork trip advisor thumbstack and uber so still like quite heavy on the american apps i would say

Noel: yes definitely yeah but i think with some of those they could work really well together so you could with Expedia you could book all of your trip and then obviously with TripAdvisor check it out to make sure you're not getting somewhere dodgy

Katie: or maybe use reviews yeah

Noel: or maybe use it to find things to do when you get there and then depending on the functionality of Uber you could then schedule your Uber to go and pick you up from the hotel that you've just booked you know and take you to all those different places or from the airport to the hotel, you know, yeah.

Katie: Honestly, I think people are going to look back and in like 20 years' time be like, do you remember when you had to do all of those things on your own and like separately?

Noel: Yeah.

Katie: And we'd be like, that was so crazy. Like I feel like this update is giving us those vibes. It's like, do you remember when like your friend wasn't at home? So you had to go, like, around the neighborhood to see where your friends were. And, like, you knew where your friends were because, like, all the bikes were outside.

Noel: Yeah.

Katie: And it'd be like, that's crazy. Like, now we just text them. And, you know, well, we have a, you know, a group chat and say, you know, where is everyone at? Or, you know, some kids just get on, like, their PS5s and go, you know, chat to them online. Yeah, so that's given me those sort of vibes, and actually it's quite exciting, I think.

Noel: Yes, and what makes this even better? If it couldn't get any better, they've also opened the development for creating your own apps to go within the chatGPT apps. No, I think that's really

Katie: cool.

Noel: Yeah, there are strict guidelines that you have to follow, but they have published how you can do it. And what their main aim, I believe in the future, is to have like an app marketplace. And, you know, you could then start earning revenue from that. So they kind of mentioned that before when we had custom GPTs when they first came out.

Katie: Yeah.

Noel: And yeah, that never really happened. But I think with this one, they're probably going to push it a little bit more because I think this is more useful. Yeah. But another actually, before I forget, before we move on from this one, another really cool thing is let's say you're like I want to plan a trip to wherever and chat GPT would then recommend and then go well maybe you should probably use the Expedia app and then it would then load it in for you and then you would then start using it so you don't even have to prompt it to say I want to use this app so if you've created one for a specific use case and then someone's asking those questions they could then go, well, there's already an app for that. Should I load that in? And then use that as well. So, yeah, that could be quite powerful as well in the future.

Katie: Yeah, so instead of actually having all the separate apps on your phone, you literally just open up chat chit and they're all in there.

Noel: Yeah.

Katie: So actually, you don't need all these, you know, crazy amount of apps that absolutely drive me insane. Like if someone says, download the app for it and I'm like, oh you know it's so annoying i don't want to get another app on my phone um yeah it will just be like going to chat chitit and find the canva app or you know find the Spotify app and you know go from there

Noel: yeah i think that's

Katie: so much better

Noel: yeah i think one thing that's just popped into my mind and i've kind of forgotten about this and most people have both forgotten about it as well because they've obviously got that partnership with Johnny Ive, haven't they, coming up? They're bringing out their own physical products next year or announcing them next year.

Katie: Yeah.

Noel: So having all of these apps already integrated into chat GPT, which is obviously going to be the main point of focus on the user interface for whoever that device might be, you know, I think that's quite exciting to see where that's going to go.

Katie: it's got to be something to do with this, hasn't it?

Noel: Yeah, it makes sense. I've just thought of it then. I was like, hmm.

Katie: Okay, that's Noel's prediction. Let's see what happens next year. And we can revisit, like, was Noel's prediction, you know, true? Or was he way off? I mean, either way, I'm really excited to find out.

Noel: Absolutely, yeah. Yeah, it's going to be good year coming up. Yeah.

Katie: Yeah, that's exciting. Yeah,

Noel: I look forward to that.

Katie: What

Noel: are you thinking?

Katie: It makes sense, though, doesn't it?

Noel: It just makes sense. Yeah, yeah, absolutely. But yeah, I get, well, I think we've covered a lot there for the acts. But there is a couple of other things. I guess we should quickly go over.

Katie: Yeah, so do you just want to quickly talk about the new models on the API?

Noel: Yes. So there's three that have been released and they are GPT5 Pro. So normally to use pro you would have to, from a chat GPT standpoint, you would have to have that $200 per month plan to get access to it. But now you can get access to it via the API. Obviously it will be quite expensive to use, but it's there. You can use it. So do you just

Katie: want to remind people like what you can do with that?

Noel: It's just more powerful than the other five models. That's kind of where it's at. It's very clever at coding. Most of the models are. That's all they really talk about. But yeah, it's smarter than all of the other GPD-5 models, which is kind of what we expect, I guess. Yeah. Another one is their real-time model. So we've got real-time mini. So that's 70% cheaper than the other real-time models. So these are used for like conversations with AI. So you'd have a two-way chat. Which I do laugh.

Katie: Yeah.

Noel: So these were kind of kind of pricey. But now this new mini versions now is 70% cheaper. And I think you can still control how the voice sounds and the accents and all that sort of stuff. You can program that in. So that was kind of the main feature of the real-time API.

Katie: Okay.

Noel: So, yeah, that can still be done. But you can't clone someone's voice then.

Katie: It's just... Okay, that's good.

Noel: Yeah.

Katie: You always get confused when I'm talking to chat chutee. Do you think I'm talking to you? Yeah. And you're like, what? And I'm like, shh, I'm like, shh, talk to this is chat you. This conversation does not involve you. Unless you can answer my questions, quicker.

Noel: Yeah, more detail.

Katie: Yeah.

Noel: Oh, yeah, it caught me out a few times. Yeah, yeah, it's really cool. So, yeah, you'll be able to incorporate that into your workflows and things that. Yeah, I'm sure a lot of people would be happier to use it far cheaper.

Katie: Yes.

Noel: And the other model was also an image mini model. So, yeah, it kind of did cost quite a bit of money to start off with, creating images, but now the mini version is not as clever. it's just as quick and it's 80% cheaper. Oh,

Katie: they are spoiling us.

Noel: They are. This wig is going to be crazy.

Katie: Oh, goodness me.

Noel: Yeah, yeah. So that's kind of a roundup of all of the extra models. But if you go to OpenAI on their website and then actually it's openaI.com for slash devday, that has all of what we've talked about. and, you know, you've got all of the links to go and find out more, read the documentation.

Katie: A bit more detail on, you know, things that we've just kind of skimmed over or briefly talked about.

Noel: Yeah, that's the place.

Katie: Obviously, we'll put that link in the show notes as well for you.

Noel: Oh, definitely, yeah.

Katie: Amazing. Well, thank you so much for listening to this week's podcast episode, and we will be back next week with another episode. So we'll see you soon.