S2. Ep34 - WebMCP: Get Your Website Agent-Ready Before Your Competitors Even Know It Exists

Katie: Welcome to the AI Automations for Business Podcasts. We're your hosts, Katie and Null, and we'll be discussing how you can use AI for your business along with the latest news, updates and automations to help you stay ahead of the curve, allowing you to grow and scale your business more efficiently. Please be sure to subscribe and I hope you enjoy this episode. Hello and welcome back to another episode. Hi, hello, I'm Katie and as always I have Noel here with me today. Hi Noel. How you doing?

Noel: Oh, I am absolutely excited this week.

Katie: Oh, my good year. Oh,

Noel: what a couple of days it's been. Yeah, looking forward to this one.

Katie: Okay. So, as always, before we get stuck into the main topic, subject of the podcast, we always bring any news, any update, that are relevant to AI automations for the business world. So do we have any of those updates this week?

Noel: So we've got one quite good one actually from make.com. So they've finally, it's taken so long, but lots of people have asked for this, but they finally added subfolders into the scenarios so you can actually categorise and better organise your make.com scenario to make them easier to find, which is, oh, it's a relief. I've been waiting for this for such a long time. They've also added labels as well, so you can say, you know, this is going to be like a, for like marketing or, you know, it could be for, you know, creating other, you know, things in your CRM, you know, you could tag those as well on the labels and then search by those as well. So, yeah, they're making your scenarios far easier to find, which is, which is wonderful. Yeah. Yeah. And... Yeah. It's been asked for for a lot. So I think they're going through their sweepings of everything people have asked for because we've had dark mode in the last week, for two weeks. And yeah, now we're getting sub-holders. So, yeah, we're getting there.

Katie: I think this is why I really like make.com as a business. Obviously, we've met a lot of the staff through, you know, people coming on our podcast by going to their conferences. And it just seems like everyone there and who works at make really love what they do and really are all about, like, the user, the customer. And I find that so rare these days in such large organisations.

Noel: Yeah. Yeah.

Katie: Yeah, so I think MAKE will always do that, hopefully, fingers crossed. But, yeah, I'm not surprised that they're, like, literally going through everyone's wish lists and going, right, can we do this? Can we do that? Yes, yes, yes. You know, and they're just going through it, which, yeah, I love.

Noel: Yeah. Well, that mate.

Katie: Not that anyone from Makes ever going to listen, but, yeah. They might do.

Noel: Yeah. The other bit of the thing that popped up in my AI world this week, which I thought was quite interesting, is in China, they really love a microdrama. Now, I was like, what on earth is a micro drama for a start?

Katie: What is a micro drama? I've never heard of a microdrama.

Noel: So I would imagine it's a bit like a TikTok or like a YouTube short kind of thing. So it's vertically filmed, but it's all like, they'll do like an episode where it's like a minute to three minutes long, but like the entire thing could be, you know, you could keep scrolling and it would be like 100 episodes in before you get to the end. But what's really interested, yeah, no, you could be scrolling for hours, couldn't you? But what's really interested is that in quarter one this year, out of all of that content, 95% of that was now AI. generated. There wasn't a single human actor in it whatsoever. So yeah, they're going absolutely bonkers for consuming AI content. So I don't know what that means for everyone else. I don't know if we're going to go quite so crazy for it. But yeah, I thought I was really interested.

Katie: Yeah, it's really hard to tell because obviously different markets, you know, things perform differently. You know, anyone who's got a business, a product, service will tell you, you know, even, you know, what's consumed in house services and products are consumed, say, over in America, whether that's North America in particular, to even Europe. I've noticed that when running my own businesses for services, you know, people consume in Europe and what they consume if they're in North America. So it's really hard, I think, to say, will this catch on? Because it is a completely different market. So, yeah, it's really interesting. But I am actually interested. I almost want to go and watch one. I don't know if there are any in English or, you know, I can put the subtitles on. Maybe.

Noel: But there's a cliffhanger every 60 seconds, apparently, or at the end of every episode.

Katie: I just don't know if my nervous system can handle that. I know. It's kind of like watching the EastEnders on the bus, isn't it?

Noel: Yeah.

Katie: Like the whole, I don't know how many episodes of Days of Our Lives came out, but like with EastEnders, it was one episode, Monday to Friday. And then you could watch them all like on a Sunday afternoon, if you had missed any back before. you know you didn't have catch up or anything you

Noel: know no

Katie: when we had like five channels so yeah it's a lot um i mean i'll i'll give a couple of episodes ago and yeah yeah

Noel: be interesting to see what they look like

Katie: yeah yeah interesting okay yeah any more updates?

Noel: There is one other actually and I haven't looked into it so we'll probably go over it more next week but OpenClaw 2.0 has just been released yesterday so yeah I need to have a look.

Katie: So that's Monday the 31st of August because we are recording this Tuesday,

Noel: first of September

Katie: and this podcast episode goes out on Thursday the 3rd of September.

Noel: Yeah, so yeah we'll I need to have a dig. Let's see what it's about. See if they've fixed every. everything. If they have, great. You know, that'd be great to see. But,

Katie: yeah. Okay. Report back.

Noel: Yeah, I will. Yeah.

Katie: Once you've had an investigation into it. Yeah.

Noel: Do some homework. Yeah.

Katie: Yeah. That's your homework. I don't want any deuses. The dogs at my homework.

Noel: Yeah, probably would. Yeah.

Katie: Okay. So let's go into the main part of the podcast for this week. And Noel, do you want to tell us a bit about what we are going to be talking about this week?

Noel: So this is something which we've both mentioned quite a few times, I think, over the 75 or 76 episodes we've done now on the podcast. So we've talked a lot about AI agents and how they can use our websites and how they can interact with them better. And we've all kind of, you know, we've mentioned it, I say, a few times and we're like, I wish that could just happen today. Well, today's arrived. We can actually do it. And I've been building with it last week. And, you know, I'm very excited by it. I'm sure Katie will attest to that.

Katie: Yeah. I've heard a lot about it in the last few days. Yeah.

Noel: And it, yeah, it is. It is really awesome. And I think, yeah, it's going to be the next revolution in the internet. And, yeah, we can get it. we're not even getting in on the ground floor. I mean, they're still putting together the foundations. So we're right at the bottom as of recording this right now. So, yeah, it's going to be a great opportunity to learn this. And, yeah, we'll go through it all in this episode. Yeah, okay.

Katie: So I might have to kind of, like, pull you back a couple of times, Noel, because I feel like we're going to be quite excited about this. So let's just start from the very beginning. What is it? Why do we need it?

Noel: So what it is, it's called WebMCP. Now, we've had MCP for a while with AI agents that just allows them to have access to multiple tools to be able to go off and use things like HubSpot, Salesforce and things that. So it just makes it easier for the AI agents to interact with them. So they're essentially doing the same, but on your website. And it's up to us to define what. what happens on our website? You know, we can say, if an agent comes to us, it's going to do this sort of thing. You can access this information. It can click these buttons. It can fill out this form. And we can fully define how that works. So when an agent comes to it, it can just get on and do it. And it does it incredibly quickly. So, yeah, that's kind of what's really got me excited with seeing how fast it was. Because at the minute, we can use things like computer use within AI and if anyone's used it you know it's like watching somebody who's never seen a browser before trying to use it. It's blooming painful. You know, you're like, oh come I could have done this myself by now and I did some tests last week and I give it the same prompts to WebMCP and the compute use and compute use took over two minutes. WebMCP took five seconds. So yeah, this is yes. And you I think this is going to completely revolutionise how AI uses our websites going forward. So that's kind of roughly what it is in a nutshell.

Katie: Yeah. So who actually needs this on their website?

Noel: So I would say everybody needs it. So I would look back at this kind of like when Steve Jobs dropped the first iPhone. And everyone was like, oh my God, this is amazing. And then we're, hold on a minute. People can use their look at Web. websites on a mobile phone. But mine looks terrible on this device. So we all had to scramble to make websites responsive. So it's kind of that sort of thing. You know, there's hundreds of millions of people using AI every single day to, you know, go off and find things, find products, services, just generally searching things, booking bits and bulbs, whatever they want to do. You know, so all of that traffic. that is going out to these websites could be better used using WebMCP. And it will, in the future, you'll find your searches will be incredibly fast because you'll soon know if a website has it because you'll get the response in, you know, breakneck speed. It's ridiculous, which is really cool for us as the end users, things like that. So, yeah. I mean,

Katie: web searches are pretty fast as they are. why do we need something that's, say, from, I don't know, two minutes to five seconds?

Noel: So it kind of, I think one of the big benefits for WebNCP and the speed side of things. So let's say you're going shopping for something. You've got a big e-commerce site that you want to go and buy, but you're a bit unsure where to find things. You know, there's probably lots of really flashy and fan. things scrolling across the screen and, you know, it can be hard to find things on some websites. Whereas if they've exposed the WebMCP tools, the AI can just bypass all of the fancy stuff. And it can just go, right, well, they want like a men's pair of jeans. So it's going and go, right, I need to use the men's tool category. I'll check that, right. Jeans, I've got that. I'll go and check that. What size are they? They haven't told me. I'll quickly ask. And you go, well, this is my size. And they go, right, well, these are your own. options. And then you can then open that browser session that the AI has been using. And then you'll have that full filtered view of what's been going on, what it has. And they can go, right, I recommend these products. And then you could look at it in the browser. Or you could just say, well, actually, yeah, that's fine. Go and buy those for me or add them to my cart. And it will go and do that for you, providing that tool is available. Obviously, I wouldn't say let it go off and buy stuff with your credit card. I mean, that's probably not a great idea. But You know, it's kind of like up to the...

Katie: It could be quite fun.

Noel: Yeah, but it's kind of like up to the site owner to allow that action to happen. So I can't see many. I personally wouldn't allow that to happen, but they could. So, yeah. But it's just, you know, being able to filter all of that information and, you know, access it super fast. So, you know, us as the user, we get a better experience. And then we can just go off and, you know, purchase that product. So, like for website owners, having customers being able to get to the point of getting to the site and checking out quicker, I'm sure that everyone would love that. So that's why I say anybody can have it. And it's not just e-commerce, obviously, you know, with WebMCP, you could list all of your services or any other little products you sell. Maybe it's courses and things that you could list all of that as a WebMCP tool. So, yeah, when an agent does arrive, it can just get that information in a click of a finger. Less than that. Put a blink of an eye. Let's put it that way.

Katie: Okay. So does this only work on, like, people's website? So you can't use this, like, say, in a Google search?

Noel: No. So it's not in a Google search. It's when the AI gets to the page, it will then. be told, hey, here's the page, here are the WebMCP tools, and the AI will go, I'll go and use those first. Because the way it normally works today is it will go off and grab all of the code for the website and then try and figure out where the content is. So that's wasting tons of time and tokens trying to scrape all the information from a website, you know, just to get to that particular thing, whereas giving it the tool, it can just go off and find it straight away. Okay.

Katie: So how does this compare then to, I would say, a search using the search bar on the website versus using like the AI agent?

Noel: So I would say the AI agent has as beat in terms of typing speed. So it is instant. But if it does like a tech search on a website within its search boundary, it will return the result in in milliseconds. So it's going to be mega, mega fast. So it will also return like more information as well. So let's say you do like a search for a product. When it gets that result back, it won't just get like the product name and description that we would see on the website. They might also surface like, well, here's the quantity that's available. this one's out of stock or it might give you some extra information that you don't see on the actual page. So the agents probably get in a bit more context and things like that. So yeah, that's really, really quite clever how that works, be honest. When I saw that happen, I was like, wow, okay, yeah, I can see the need.

Katie: Would you say that this is mainly for product-based business owners? Like, how would this fit in for like service-based owners? like, say, for coaches?

Noel: So for a coach, you could basically go through your, like, sales page and then go, right, well, what do I, what's the user wanting to know from this first? What are the key points that I want to get across to an agent? And basically, you could create a WebMCP tool for each of those key points. Or you could have one that contains, you know, five or six key points, whatever. you could then have like another tool which basically goes through and lists all of your courses that you've already done so when the agent gets that it will not only get the title you could give it the description of the course how much it is you know maybe even the links to go off and where it is where to buy it or you know where it's hosted you could even have all of your FAQs as well I mean that could work for anyone not just coaches but if you've got an FAQ on your site you could just list all of that in the tool that. So if the agent does get stuck at any point, it's like, well, I don't quite understand this or I need a bit more context. It could use that FAQ tool to maybe find more information that you can then give back to the user and hopefully answer their question. That's the main name. We need to think, how is that agent going to answer that question? Am I going to give it enough that it's going to be able to answer what my customer is going to be asking? That's the kind of mindset we need to be in when we create in these times. tools. Okay.

Katie: So what does this actually involve? Like, how do we actually get this on our websites?

Noel: So this is, with websites, it's a nightmare, isn't it? Because everyone's different. You know, some, some are on WordPress, some are on Wix, we've got Webflow. They're absolutely everywhere. So it's kind of different for everyone. But most of the cases, what we're doing is we're adding extra little snippets of code into the website, which basically points the agent in the right direction. So yes, it's very code heavy at the moment, I would say. It's a little tricky, but what I would do is, you know, you can obviously ask AI. I'm sure that I'll be able to point you in the right direction to get you started. But, yeah, is very awkward, especially for WordPress users. So I'm already creating a plugin that will hopefully solve that problem. Yeah, because I started asking, and Claude, I said, well, if I was going to install it in WordPress, what the steps I need to go through? And, you know, I know you've got a WordPress site, Katie, and it was like, oh, and I've maintained them as well before when they're a nightmare. It was like, well, you need access to the child theme. You need this plugin. I was like, like, stop you there. This isn't going to happen. And it might happen for a few people that might work, but for everybody, it's going to be a nightmare. So, yeah, that's who I'm going to create my own plugin that's going to hopefully solve that problem for everybody. But yeah, like I say, it's going to be different for everyone, unfortunately, in how it does it. But what's also actually really important on this point is we don't need to re-engineer our websites. We don't need to completely redesign it or, you know, start from scratch. All we need to do is basically just add in some little snippets to say, you know, here's the description of the FAQs, you know, here's the tool name, here's the description, and this is the content, which you'll give to the AI. So it's all stuff that we wouldn't see in the user interface is where it is. Yeah, so it's kind of difficult. to explain, I guess. But yeah, you won't see it, but the AI will see it. There is ways in which you can check it, but yeah.

Katie: So how do people get hold of your WordPress plugin?

Noel: So this is going to be part of the WebMCP Academy, which I've started this week. And within there, I'm not only just giving you the plugin. I'm also going to teach how this all works. and, you know, how to get started. We're going to do some deep dives into how to actually get this added in on your website. So whether you're using Wix or whatever website builder, you know, we'll go off and, you know, help and show videos and how you could go off and do that. So that's kind of like the one-stop shop for WebMCP and how to learn it. But yeah, within there will be that plugin which you can download. Awesome.

Katie: Okay, so it's on school. What do people search on? school to find it?

Noel: So to find it on school, I would search for WebMCP Academy. We'll pop up in Discovery in there. Or you can head over to the website. That's webmcp.cademy. And they've got lots of information in there as to what will be within the community. And there's also a really awesome little tool, which is on there. So you can put in a URL and it will basically tell you if there are any WebMCP tools on that website. So that could be your own, but I guess you already You know it's not there if it's your own, but you could have a sneaky look and see if your competitors are already using it already. And, yeah, it will tell you exactly the tools they use or if they have none all. So yeah, you can have a nice little look.

Katie: And people already starting to use that free tool, aren't they?

Noel: Yes, they are, yeah. I've not really put it about many places, but yeah, we've got over 100 URLs have been searched. And as of right now, we're above 90% of those URLs have returned zero. tools. So yeah, this is what I mean, we're like mega early. Like this isn't actually mainstream yet. You know, Google and Microsoft are still testing this. They're still defining the standard. But we're we're a year in already for them defining it. So it's just a matter of time until they just switch it over and go, yep, it's ready. So at least we can get in, get in nice and early and be ready for day one.

Katie: Yeah, I love it. I love it. Okay, now, is there any other information that we should know before we wrap up this week's episode?

Noel: So one question I've been asked quite a bit is, will this have an effect in any way, positive or negative, on my AI search results or appearing in AI search? And initially, I would say no, not yet. So you still need to have your AI search in place, you know, and have all of that stuff ready to go. So the, you know, the AI can find your page. That's problem number one. But what I can see in the future is when this WebMCP starts getting used more in the search feature, is these AI companies are all about spending fewer tokens and being more efficient. So basically, if your site is going to return a response that is, is accurate, answers the question, and can do it within, you know, a second or so, then you're going to be pushed more than the site where it's got to scrape all of the code to find the answer. So they haven't explicitly said that yet, but we all know how these companies work, and I'm sure that would be a thought in their minds where they're just like, yeah, we'll just give them the quick answer, providing it gives them the right answer.

Katie: Hmm.

Noel: Okay. Yeah, absolutely. Yeah.

Katie: Okay. And if anyone's got any further questions, they can come and find you either on school, or they can email us hello at makeautomations.aI. Or you can come and join our free LinkedIn group, which is called AI Automations for Business. And not all are being there. If you want to come and ask any questions or share your thoughts, always appreciated. but thank you so very much for listening to this week's episode and we will catch you next time for another episode very soon